Our roots
We believe self-care is holistic, an act of truly loving ourselves inside and out. Our philosophy is inspired by Ayurveda - the practice of going inward through connection to nature.
Meet the creator of Kindrd
Growing up, I moved between cities and countries, and through all the changes, scents became a constant—evoking memories of the places, people, and moments I hold close to my heart. During covid, I was going through some difficult health issues and that's when I started to rethink the products I was using every day and my overall lifestyle that included my spiritual and physical health. I felt overwhelmed by how little I knew about the ingredients in my favorite skincare and beauty products, especially after learning about the harmful toxins and lack of regulation in the industry. This is how Kindrd came to be.
I wanted to a build a brand that fosters a movement centered around full transparency, toxin-free ingredients, and sustainable practices within consumer world. With my background in UX, I poured my skills into building a brand that is deeply customer-centered and focused on solving the problem of the self care industry, that products are often filled with toxins, harmful to both people and the planet.
At Kindrd, we work daily towards figuring out what authenticity, simplicity and vulnerability looks and feels like.
- Simmy
Our mission
kindrd is for everyone
At Kindrd, we champion gender inclusivity, sustainability efforts from production to packaging and building a community centered around intentional self care.
Every product is handcrafted after months of research, experimentation, and preparation
Made in small batches to minimize waste and ensure the highest quality
Our multi-use formulas are designed for everyday rituals, consciously created to avoid overconsumption culture.
In a world overwhelmed by overconsumption culture, we are guided by the principle of ‘less is more'
We create one of a kind products that are non-toxic, ethical, and designed to be part of your daily ritual.
our promise to you
Whether it's packaging or production, we continue to look for ways to reduce waste and stay true to our core principles. We hope you will come along with us to make a positive impact on the world. If you have any questions, feedback and/or would like to contribute in our sustainability efforts, we would love to hear from you!
info@shopkindrd.com
We are committed to ingredient transparency and safety
We don't use
Most skincare and beauty products are made from complex, lab created ingredients that can cause an array of health issues. These ingredients are loosely regulated by the FDA and so most brands get away with it. Common examples are phthalates, parabens, and synthetic compounds which have been linked to hormonal disruption and potential reproductive issues.
Below is a list of some of common harmful chemicals often found in perfumes, skincare and beauty products. Our plant based products are formulated without any of these -
Phthalates • Parabens • Synthetic Compounds • Formaldehyde • Benzene Derivatives • Ethanol • Acetone • Acetaldehyde • Toluene • Oxybenzone • Camphor • Lilial (Butylphenyl Methylpropional) • Synthetic Dyes, Colors and Fragrance
Essential oil safety
Essential oils are powerful, concentrated plant extracts and with their potency comes the need for mindful use.
At Kindrd, we always prioritize safety in our formulations by using carefully researched dilutions and skin-friendly blends. We use gentle, skin-safe dilutions backed by research and IFRA guidelines. Every formula is designed to be non-toxic, soothing, and safe for daily use.
How we source ingredients
We collaborate with wholesalers committed to certifying and rigorously testing their essential oils and botanical oils through a multi-step evaluation, guaranteeing both purity and safety. Our oils undergo thorough testing for responsible sourcing, originating from sustainable farms and forests worldwide. Additionally, they are verified as cruelty-free, prioritizing the well-being of animals, and are proudly labeled as vegan and gluten-free.
Ingredients your skin loves
Our ingredients come from nature, these botanical powerhouses keep skin hydrated, young, soft and smelling good.
- Squalane: Mimics natural sebum, provides lightweight, silky hydration and improves skin smoothness and elasticity.
- Bakuchi oil: A natural retinol, know to reduces textured and hyperpigmentation and is rich in antioxidants to improve elasticity.
- Cucumber seed oil: Rich in vitamin C and caffeic acid to brighten and even skin tone. Soothes irritation and supports cell regeneration for firmer-looking skin.
- Sacha Inchi oil: High source of omega-3 fatty acid, improves elasticity and suppleness and locks in moisture.
- Essential oil blend: ethically sourced essential oils not only provide beautiful natural aromas, but also offer healing for the spirit and physical body.